Marketing/Feasibility Studies
Strategic Development
A John Brown Limited marketing/feasibility study provides a customized action plan that prepares a non-profit organization to campaign successfully. Due to our comprehensive and efficient research, JBL has helped thousands of non-profit organizations achieve their campaign goals.
"The Feasibility Study conducted by John Brown Limited was very professional and well done. When our top prospects had limited time to meet with our Senior Consultant Craig Smith, he was very flexible and conducted a thorough appointment in a shortened time frame. Several of our interviewees reported that they enjoyed their Feasibility interview. In fact, one person has encouraged another nonprofit he is associated with to hire John Brown Limited for their upcoming campaign. The Feasibility Study report they wrote for Shackleton was comprehensive, well organized, and helpful."
In order to address the multiple initiatives that a campaign requires, the following issues are studied:
- Donor preferences, conditions for giving, and their alignment with campaign goals
- Estimated achievable dollar goals and plans for increasing financial support
- Staff and leadership capacity for managing a campaign without undermining annual programs
- Marketing opportunities and challenges
- Objections to - and solutions for - the case and campaign objectives
- Opportunities to open doors to new donors, as well as former supporters
Each marketing/feasibility study concludes with a written report and verbal presentation to decision makers, providing an opportunity to outline findings - as well as an action plan - for sustaining pre-campaign momentum.
If you would like to learn how to ensure the success of your capital or endowment campaign, contact us.
